iPad Racing Game Makes Doing Cardio Easier

Fit Freeway is a new racing game that you can play while exercising. All you need is an iPad, the app, some exercise equipment (like an exercise bike or elliptical trainer) and something to hold your device while you play. The game works by allowing the user to control the speed of a car by registering how fast they exercise. The user can also steer the vehicle by moving their head left or right. Fit Freeway uses algorithms, motion sensing technology and the iPad's front-facing camera to sense the user's movements. No cables or extra hardware needed.

"We think that FitFreeway is just the start for BitGym. We have ambitious plans to change the way people think about cardio. For too long people have been told to worry about minutes, miles or calories - but really what is important is that people are engaged, have tangible goals, and keep coming back," says Alex Gourley, BitGym's CEO. "Cardio machines are awful at all these things, but with videogames we can change that."

Fit Freeway is available now in the iTunes App Store for $4.99. You can also give it a free test spin with Fit Freeway Lite.