Major Sites Ditching Flash for Apple iPad

Many magazines and content providers on the web are expected to create their own iPad applications, and several of these same companies have already developed iPhone apps. The winds of change are on the web however, and several major websites have started to develop full fledged Flash-free versions of their content specifically for the iPad's web browser.

Apple iPad Adobe Flash

Companies including Virgin America, National Public Radio (NPR) and the Wall Street Journal (WSJ) have already jumped on the Flash-free bandwagon, at least for an iPad-only landing page. Industry watchers expect more media organizations could follow suit in the coming weeks before iPad launch.

The battle between Apple and Adobe over a lack of Flash support on the iPad has been public and rancorous. According to Gawker Media, Apple CEO Steve Jobs told the WSJ that “the iPad's battery performance would be degraded from 10 hours to 1.5 hours if it had to spend its CPU cycles decoding Flash."

Jobs has made no secret of the fact that he believes Flash is inefficient, buggy software and that's why it was never included on the iPhone OS. He also cited "security holes" and called Flash obsolete technology.

Adobe and its employees haven't stayed silent on the issue, either. In an interview with Edible Apple, Adobe's director of technology strategy and development for Flash, Anup Mura pointed to recent improvements forthcoming in Flash 10.1. Mura explains, "we’ve actually done some optimizations to look at where flash is on a web page, and if content is off-screen, we actually suspend that flash instance, so that there’s extra processing not happening off-screen."

This may be too little, too late for Apple. The company has been pushing for wider adoption of the HTML5 standard to replace Flash. With the debut of the YouTube iPhone app, Google made its videos compatible with iPhone OS using the H.264 standard, and others such as Vimeo have followed suit. YouTube is now testing an HTML5 version of its streaming video.

Login or register to post comments.  
Login with Facebook

Comments

default user picture

Flash is abut more than video - I don't think HTML5 will be technically up to replacing the interactive content th

Flash is abut more than video - I don't think HTML5 will be technically up to replacing the interactive content that Flash does for some time. The loss of that material, online games and educational material, is a blow to iPad. If you agree, support my online petition at http://flash4ipad.com

default user picture

I do not agree with this petition. Apple's own tests indicate leaving FLASH enabled causes the iPad to last only 1

I do not agree with this petition. Apple's own tests indicate leaving FLASH enabled causes the iPad to last only 1.5 hours. I would not even consider buying the iPad if the battery life was no more than any decent laptop.

Further I hate FLASH as it is used to force all kinds of programmed trickery on us with pop-up overlays that move around as you try to read some essential information. If one was so uneducated to click on them to get rid of the annoyance they may be unintentionally giving the OS permission to install malware. I get rid of many of those ads by hitting refresh. Sometimes that doesn't work.

Have you seen the new FLASH pop ups and overlays on YouTube videos? Email the video link to yourself and look at it on the iPhone. That crap on the exact same video isn't there as the iPhone doesn't do FLASH! It has gotten so bad I have to do this on some longer tech videos I want to see without the distraction.

This has become routine, find video on desktop computer - see garbage added by FLASH - email link to myself on iPhone - pick up iPhone wand watch video! This is faster for me than trying to locate the new YouTube page without FLASH for that particular video.

default user picture

I wouldn't take those 1 hour battery life claims by Jobs too seriously... tests have shown that Flash video and HT

I wouldn't take those 1 hour battery life claims by Jobs too seriously... tests have shown that Flash video and HTML5 video vary wildly as to how much power they drain - in some set ups, HTML5 is more taxing. If Apple had any will to get Flash to work, I'm sure they could. The consensus among the commentators is that Apple's problems with Flash are more to do with business than technology

Flash HTML5 tests here:
http://www.streaminglearningcenter.com/articles/flash-player-cpu-hog-or-...

default user picture

I agree with your points with regard to security, however, without the option to enable Flash there is a sector o

I agree with your points with regard to security, however,
without the option to enable Flash there is a sector of individuals
that can not gain any more use out of an iPad that they do not
already have with the iPhone. The argument of it only lasting one hour is not valid if it could be selected on or off. Then there is also the ideal heavy user of this device enjoying a cup of joe at a wifi coffee house, in such a scenario I could see it plugged into a power outlet.

I do not want to purchase the HP slate when it comes to market, but as the iPad is useless to me as an instructor without Flash,
I have no option. I would prefer to go with apple as I love their support and commitment to customer service.

James

default user picture

Flash isn't at all only about video and ads. There are great websites and games all around, but mostly there are g

Flash isn't at all only about video and ads. There are great websites and games all around, but mostly there are great apps. And that's what troubles apple. I dont do much flash, but I do sometimes, and not being able to really makes anyone sad to have bought that great design piece called ipad.

default user picture

If a site adds a more-basic version for the few percent who adopt early versions of proprietary devices, do you th

If a site adds a more-basic version for the few percent who adopt early versions of proprietary devices, do you think this means that they'll also knock down the 95% of other visitors who possess standard capability?

(Question may seem rhetorical, but I see a push among the Apple fansites this week to convince readers that their investment will be supported, despite the rest of the market moving to Flash. The logic doesn't seem to be there.)

jd/adobe

default user picture

Well, obviously Adobe is worried enough about it that employees feel the need to defend their products. Doesn't th

Well, obviously Adobe is worried enough about it that employees feel the need to defend their products. Doesn't that say something right there?

default user picture

These new Flashless iPad site versions will be perfect tests to see how well they'll be able to present their cont

These new Flashless iPad site versions will be perfect tests to see how well they'll be able to present their content Flash-free. Certainly it would be far chancier for them to redo entire sites without Flash, so this will be a good experiment for them.

For instance, lately I've seen the New York Times web site including multi-media content without Flash.

default user picture

Apple has a record of embracing new technologies with promise. Flash is so yesterday's news. iPhone sales are cert

Apple has a record of embracing new technologies with promise. Flash is so yesterday's news. iPhone sales are certainly not flopping because it rejected Flash for HTML5.

It's rather rich for Adobe to pooh pooh "proprietary devices" (read Apple) for spurning Flash, which is Adobe's proprietary product ("standard capability").

A dozen years ago, the PC crowd was bemoaning the iMac and eMac for dropping 1.44mb diskette drives. The times and technologies move on. Lead, follow, or get out of the way.

Who's going to snap up those cheap labor H-1B visas when Flash gets put out to pasture?

Who's going to sign the petition to bring back WordStar,VisiCalc, dBase II, and Zenith DOS? Oh, for the days of the diminutive CRTs of the Osbourne I...

Adobe: "What have you done for us lately?"

One of the proud "few percenters" (since 1985),

Charlie

default user picture

One of the main reasons Flash is not on the iphone or the iPad is because many Flash games and interactive Flash c

One of the main reasons Flash is not on the iphone or the iPad is because many Flash games and interactive Flash content need a MOUSE for interacting with it and both iPhone and iPad don't have a mouse. You can't use these on either device without a mouse.

There are some Flash animations or video that could play on an iPhone or iPad so their could only be limited flash playing on them anyway.

default user picture

The fact that (free) flash apps can do pretty much everything that (paid) iphone apps can do wouldn't have anythin

The fact that (free) flash apps can do pretty much everything that (paid) iphone apps can do wouldn't have anything to do with it? ;-)

I believe bugs/performance has nothing to do with it. (all these things can be worked on and corrected)..

Sounds like apple is really just looking at the money aspect and the rest is just BS.

default user picture

I don't like 90% of the flash content out there. (Which is why I use ad blocking plugins.) But for the 10% of f

I don't like 90% of the flash content out there. (Which is why I use ad blocking plugins.)

But for the 10% of flash apps and videos that I DO want to see I want the *choice* of enabling flash.

The choice should be with the user - not some greedy CEO bent on forcing us to get all our apps through his store.

Flash is not the only example of this they have a laundry list of things they don't allow because they don't want users to have a choice over any apple provided functionality. This includes blocking alternative email clients, browsers, calendar apps etc.. Ridiculous.

I also don't think we'll be seeing java - or any kind of open technology for development on the iThing platform either!

I also don't accept the analogy with the floppy disk - with that being replaced we had better alternatives (CDs and flash drives)

This is not about technical 'innovation' or moving forward. It's a business decision pure and simple, to benefit apples bank balance at the detriment of user choice.

default user picture

How did you guys miss a major US network converting their web site to HTML5 for the iPad? It was supposed to be a

How did you guys miss a major US network converting their web site to HTML5 for the iPad? It was supposed to be a secret but that sort of slipped out with some clumsy coding that exposed what they were testing. I would venture that the others have the same secret race to make flash free web sites sooner rather than later so as not to miss the iPad market.

Anybody with a decent browser will be able to view a flash free web site in HTML5. Firefox users are excluded since the programmers at Mozilla are dragging their feet. Time to switch to Opera, Safari or Chrome.

I was just at a Best Buys Apple computer desk in Atlanta and they were surprised to learn they were getting a bunch of iPads for next Sat. It will be a Best Buys ad featured item one week later.

blizeh's picture

I don't think anyone missed this. It was everywhere the day it leaked.

I don't think anyone missed this. It was everywhere the day it leaked.