I know how Sears feels. When I was younger I worked for a large retail store where people would regularly bring me expensive items and tell me they found them in a dump bin or on the discount shelf. A lot of them cited some fictional law that said I had to give them the discounted price. I spent many wasted hours of my life explaining why people couldn't buy a pair of $100 brand name sneakers for only $10.

Sears is facing a similar headache after they accidently listed the 16GB iPad 2 for $69 on their website. The retail store blamed a third party seller for the mistake, and informed people who bought the discounted device, that they wouldn't be honoring the false sale price after it went viral on Facebook and Twitter.

"Unfortunately ...  one of the Marketplace third party sellers told us that they mistakenly posted incorrect pricing on two Apple iPad models on the Marketplace portion of the website," Sears said on its Facebook page.

Sears told the inconvenienced customers that their orders were canceled and that their money would be returned to them.

Of course, some people are complaining that Sears is not honoring the price. All I have to say is that I learned at an early age, "if it sounds too good to be true, it probably is too good to be true." Another good motto to live by is, "don't believe everything you read on the internet."

Is Tom still planning to charge people money to use MySpace?