Apple may have another winner on its hands. According to a survey of 3,200 consumers 13 percent of respondents declared they were somewhat or very likely to purchase an iPad. A similar survey regarding the original iPhone in 2007 found that only 9 percent gave the same answer.
The main reason more people are interested in the iPad has to do with its lower starting price of $499. Almost a third of survey-takers in 2007 thought the iPhone price was too high. Similar negative responses about iPad pricing only comprised 8 percent.
It could also be that although the iPad is a new product - filling the gap between smartphones and notebook computers - the public has been exposed to the iPhone and iTunes long enough for the iPad to look familiar.
Most consumers were interested in the extreme high and low end iPad models, with 19 percent of respondents stating that the 16GB Wi-Fi model was most appealing, and 19 percent stating the 64GB 3G model was most interesting.
The top three uses cited by respondents in order were browsing the web, reading email, and reading electronic books. RBC analyst Mike Abramsky reports, “while we do not expect feverish initial launch lines like iPhone, the data portends well for healthy initial iPad uptake.”
"This data, while preliminary, suggests iPad may have greater potential than expected, to expand Apple’s addressable PC, iPod markets and to capture a segment of the home PC market (est. 35M+ units/yr)." Abramsky expects Apple to sell 5 million iPads in 2010 for a total revenue of $2.4 billion.
The survey was conducted February 1-10 by RBC Capital Markets/ChangeWave.