Apple breaks own App Store record on New Year's Day

Apple today announced that is has "shattered" another App Store record having its busiest single day ever on New Year’s Day raking in $240 million.

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with Jan. 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives.”

Customers also spent $3 billion on the App Store in December with help from Super Mario Run, which also set an App Store record with 40 million downloads in just four days after its release. The Nintendo game was also the most downloaded title on Christmas and New Year's Day.

Apple also noted in its press release that Niantic's Pokémon Go was the most downloaded app of the year, and that Prisma, Reigns, Procreate, Lumino City, Sweat With Kayla and djay Pro were the most successful independent apps of 2016.

Apple's two charitable campaigns, Apps for Earth and Games for (RED), raised over $17 million in total for both the World Wildlife Fund and (RED).

Apple this week also released a 54-second video highlighting the best apps, songs, movies, TV shows, books, and podcasts. You can check out the video posted at the top of this page.

You can read the full press release here, and check out Apple's top App Store picks for the iPad here and iPhone here.

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