Apple today announced at its Spring Forward event in San Francisco, California that HBO's new subscription service will launch exclusively on Apple TV and the App Store in April. The streaming service called HBO Now will be available for $14.99 a month with no cable subscription required. Subscribers will be able to access past, present and future HBO programming through their Apple TV digital media player or via the HBO app on their iPad or iPhone. The first month of HBO Now will be free to customers who sign up at launch.
HBO CEO Richard Pepler made the announcement alongside Apple CEO Tim Cook at the Yerba Buena Center for the Performing Arts in San Francisco on Monday. Pepler also played the trailer for the fifth season of Game of Thrones at the media event.