Sonos officially rolled out Apple Music to all its current connected speakers on February 10, but the Apple Sonos collaboration didn't stop there. The two companies last night launched a new commercial promoting the Apple streaming service during the Grammys. The commercial promoting both Sonos speakers and Apple Music aired during the awards show where Recording Academy President Neil Portnow took the stage to attack free music streaming services like Spotify, according to The Verge.
"Isn't a song worth more than a penny?" Portnow said in refrence to the low payments artists receive from free tier streaming services. "Listen, we all love the convenience, and we support technologies like streaming, which connect us to that music. But we also have to make sure that artists grow up in a world where music is a viable career."