HBO is preparing to put another nail in the cable television coffin by partnering with Apple and other companies such as Roku to launch its new subscription based streaming service in April, according to the International Business Times. HBO wants to launch the standalone service called "HBO Now" in "conjunction with the the premiere of the fifth season of Game of Thrones".
The new service will allow customers to subscribe to HBO directly instead of paying high fees for bundled channels from cable or satellite providers such as Comcast or Verizon. The cost of an HBO Now subscription will be around $15 a month when purchased directly from HBO. The company hopes to offer an HBO Now app on third-party distribution services such as Apple TV, Roku, PlayStation and more, just like it does now with its HBO Go service for current customers.