Apple will announce a gold iPad model in October to boost slumping sales of its 9.7-inch tablet, according to Bloomberg. People familiar with Apple's plans told Bloomberg that the next-generation iPad will be available in silver, gray and now gold, just like the iPhone 6 model pictured below. This will be the first time Apple has offered the iPad in anything but silver or gray, since it first introduced new colors with the release of the iPhone 5s and iPhone 5c.
The anonymous source said Apple hopes the new color will regain people's sagging interest in tablets due to availability of larger mobile phones on the market. Bloomberg also cites a note written by RBC Capital Markets analyst Amit Daryanani, which claims iOS users have been losing interest in the iPad after "shifting to iPhones with larger screens". Daryanani's research corroborates with other rumors that Apple will discontinue the iPad mini due to the iPhone 6 and 6 Plus being more phablet-like.