HBO's deal with Apple to release its new online subscription service only on Apple devices is not permanent, according to IGN. An HBO spokesperson told the entertainment website that the deal with "Apple begins in April and will last for three months". This means HBO will eventually be free to launch the HBO Now app on other streaming devices like Roku or the PlayStation 4.
HBO CEO Richard Pepler announced that HBO Now would launch exclusively to Apple devices at the Spring Forward event on March 9. The new service offers access to HBO content to anyone with a broadband connection for $15 a month. Subscribers will be able to access HBO programming from the past, present and future including Hollywood movies, original HBO films, HBO documentaries and other HBO specials.
New customers will be able to subscribe to HBO Now from their iPad, iPhone, iPod touch or Apple TV. The service will also be available online via HBONow.com at launch.