Apple this week released two more ads promoting the iPad Pro. The new ads are part of an ongoing iPad Pro campaign using real tweets from real people, addressing real problems that the tablet can solve. The first ad posted above highlights the note taking capabilities of the iPad Pro and Apple Pencil, while the second ad highlights all the other devices that the tablet can replace. You can watch the second ad posted below.
Apple has recently uploaded several iPad Pro-focused videos to its YouTube channel. The timing of the new campaign is curious since the company is expected to unveil its new iPad lineup sometime this month.
Recent rumors have suggested that Apple is be preparing to launch up to 4 new iPad models, including a second-generation 12.9-inch iPad Pro. All 4 models will allegedly be announced in March. Three models, including a "low cost" 9.7-inch model, will also begin shipping in March, while an alleged 10.5-inch model will begin shipping in May-June.
Apple hasn't officially confirmed its plans for its iPad lineup, but it has been almost a year since it has released a new tablet. The last iPad released was the 9.7-inch iPad Pro model in March 2016.