As Apple announced its third quarter earnings yesterday after the closing bell, it disclosed that iPad sales numbered 13.28 million for the June quarter, indicating a drop off of 9.2% year-over-year. Despite the disappointing numbers, Apple remains confident about the iPad's future.
During yesterday's earnings conference call, CEO Tim Cook said that iPad sales met Apple's internal expectations, but he realized they didn't meet many investors' expectations. He pointed to several factors - "our sales were gated in-part by a reduction in channel inventory and in-part by market softness in certain parts of the world. For example IDC’s latest estimate indicates a 5% overall decline in the U.S. tablet market, as well as a decline in the Western European tablet market in the June quarter."