You have an iPad and you love it. You want to get full utility out of it. If you are like me, then you are surprised by how much you use it and how little you use your desktop or even your laptop anymore. You also want to protect the minimum $500.00 you've spent on it. Cases of some sort have become an absolute must. Naked iPad use just doesn't cut it for some users. The iPad has a wonderful form factor, but it needs some help. Holding it in its naked form just isn't good enough.
Silicone and rubber have been used to protect things for a long while now. It makes sense. It is soft yet strong. This isn't new or innovative. Remember that Seinfeld episode where Kramer, through his corporation "Kramerica", wanted to use silicone or rubber to protect the environment? He came up with an idea where all oil tankers would be lined with a layer of silicone or rubber. That way if the tanker crashed the oil would still be secured. It was a joke on the show, but I bet those responsible for recent events that have taken place wish they had taken it more seriously and made an effort at implementing it.