Like clockwork, as soon as Apple releases a new product, teams like IHS iSuppli rush to disassemble the device into its component parts. The new iPad is no different, and the teardown has revealed a slimmer profit margin for Apple due to more expensive components.
This comes as no surprise, especially with the Retina display costing an estimated $30 more than its predecessor. Including manufacturing, the new 16GB Wi-Fi only iPad costs $316 to make, compared to the iPad 2 at $245. Apple has chosen to keep retail pricing for the device level at $499 despite this $71 difference.