After discounting its Nook Simple Touch to $99, Barnes & Noble launched its new Nook Video app for iOS devices. The app allows users to rent or buy movies and TV shows directly from Barnes and Noble's streaming service, without the need of a subscription. Nook Video also supports UltraViolet movies for users who want to access their digital collections.
The Nook Simple Touch sale and new video app comes after the surprise resignation of Barnes & Noble CEO William Lynch, and a 34% drop in revenue due to poor Nook tablet sales. In June, the book retailer announced it would stop making tablets itself, and would start using an unnamed third party to manufacture black-and-white Barnes & Noble-branded e-readers.