A recent report by Retrevo already has some tech bloggers crowning the Amazon Kindle Fire as the new king of tablets. The survey showed that 44 percent of new tablet buyers would consider the Kindle Fire over the iPad 2.
The Kindle Fire's $200 price tag and 16,000 apps is what sets it apart from other so-called "iPad killers" of the past. Retrevo points to the iPad's age, and size as another reason some consumers are considering going with Android this holiday season. The Kindle Fire will be available just in time for the holidays, and right when the iPad 2 is starting to seem old. But Apple doesn't seem to be worried and they probably shouldn't be.